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Spell is a  Dutch product label founded in 2007. The name Spell was chosen to illustrate the brands love for design and art. Spell is a synonym for influence and attraction, a strong experience that surprises and shows the love for innovative creations and quality.


'Creations from a playful industry' and 'Making interiors joyful' are some of the phrases Spell uses daily. The start of every journey is how to make people smile with accessible creations for both domestic and contract environments.

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Spell's Inspiration originates from the Dutch industrial heritage and human interaction. Sources of unique knowledge and multicultural influences. Therefore the products the company produces are the outcome of great collaboration between users, dealers, suppliers, producers and creative's that give birth to unique creations.



With respect for the environment, all products are using processes and materials that are certified to high standards. With the company's keen insight to quality and tradition, they  strive to produce surprising designs that are outspoken and honest.

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©2012 Nieuw. All rights reserved.

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